The 'Unprecedented' Battle for Market Basket, & the Lessons Learned
Even as this feud was still going on, back in the summer of 2014, experts on labor unions, corporate governance, and employee culture were noting just how unprecedented the boycott was. Now, there's a new book and a forthcoming film examining this epic battle and exploring its ramifications.
This program was originally broadcast on November 19, 2015.
- Jay Childs - Portsmouth-based filmmaker and director of forthcoming documentary "Food Fight - Inside the Battle for Market Basket"
- Daniel Korschun - assistant professor of marketing at Drexel University, and co-author of the new book, We Are Market Basket.