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Word of Mouth

Social Media On And Off The Gridiron

Increasingly, fans are taking in a second screen NFL experience on social media. The drama of this year’s football season has been echoed, and sometimes fed by the tweets of fans, players, and even players’ wives…leading to more than a few PR scrambles by the league. This is all new territory for the NFL, which only last year began dipping its heavily guarded brand into the fray of social media. Doug Tribou is a producer and reporter for NPR’s Only A Game, and he joins us from WBUR in Boston to talk about football and this season’s biggest social media trends.

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