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Word of Mouth

A Wrinkle for the Anti-aging Industry

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Photo by Pietro Izzo, courtesy of Flickr Creative Commons
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Look 20 years weirder with one application...

Want to look ten years younger in ten weeks?  Good luck. Hundreds of skin-care products make bold, supposedly measurable claims to heighten hopes and defy age.  Now, the FDA is paying more attention about what goes into anti-wrinkle creams, and what consumers are actually getting out of them. Hillary Reinsberg is associate editor for The Shift section at Buzzfeed, where she wrote about increased regulation in the cosmetics industry.

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