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Tourism is New Hampshire’s second-largest industry–if you combine the state’s smart manufacturing and high technology sectors (SMHT). It’s also a clear point of intersection between government and industry, with the state maintaining a number of parks, campgrounds, and historical sites, and nearby businesses in turn catering to visitors’ needs. Given this close relationship, the state provides funding to market New Hampshire to potential tourists. Some of the heaviest marketing efforts are concentrated in Boston, Philadelphia and New York City. Canadian tourists, especially Quebeçois, also make up a sizable number of New Hampshire’s visitors. From the business perspective, “tourism” is a broad term. It encompasses hotels, resorts, restaurants, retail, and arts and entertainment, among other things. So while statewide reports may indicate overall restaurant or retail sales are up or down, the story might be very different in New Hampshire’s main tourism communities. For these places, weather, gas prices, currency exchange rates, and whether they draw visitors for outdoor activities, site-seeing, or shopping could all be factors.Summary provided by StateImpact NH

N.H. Man Tapped To Promote State's Outdoor Recreation

Cannon Mountain skiing
Dan Tuohy / NHPR

A new state office created to promote New Hampshire's outdoor recreation assets has its first leader.

Scott Crowder has been hired as the first director of the office of Outdoor Recreation Industry Development.

The office was established to expand the state's workforce and attract businesses by supporting the state's outdoor economy.

Crowder is the founder of the North American Pond Hockey Classic and has experience in marketing, tourism and economic development.

According to Granite Outdoor Alliance, New Hampshire's outdoor industry provides 37,000 jobs and and $528 million in state and local taxes.

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