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Branding Nashua: Where The Personable Meets High-Tech

Sheryl Rich-Kern

A firm that helps cities revise their image presented its findings on Nashua’s strengths and weaknesses at a public meeting Tuesday night.

Adam Winstead is with North Star Destinations out of Nashville, Tennessee.

For the last several months, his company has been surveying how businesses and residents around Nashua identify the city.

Beyond access to Boston and affordability, he says

"Nashua’s most distinct and relevant advantage is where personable intersects with high tech. Really speaking to the human connection and warmth of a community and coupling that with high tech assets that are here is a strong message to put out in the marketplace."

Winstead admits the city has some challenges:

Attracting or retaining young professionals and a lack of a civic center or entertainment venue in Nashua.

Winstead plans to deliver a new city logo and tag line within the next two months.

The City and the Greater Nashua Chamber of Commerce are sharing the rebranding costs of slightly more than a hundred thousand dollars.

Sheryl Rich-Kern has been contributing stories for NHPR since 2006, covering education, social services, business, health care and an occasional quirky yarn that epitomizes life in New Hampshire. Sherylâââ
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