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Nashua Looks To Change Its Brand

The city of Nashua is spending a little more than $100,000 to figure out how to better brand itself. 

For the first phase of the project, the city has hired a Nashville-based branding firm.  Nashua’s economic development director Tom Galligani says that firm will develop a new logo, tag line, and a destination website for the city.

It’s all in hopes of highlighting Nashua’s downtown and what city officials tout as a solid climate for industry.

The re-branding effort is a collaboration between the city and Nashua’s Chamber of Commerce.  By early next year, the city plans to coordinate with a local ad agency to build on the new brand with marketing materials and community events.