Why "FourSquare Day" Succeeds in Portsmouth

Apr 16, 2012

New England athletes know today as Marathon Monday – history buffs call it Patriots’ Day. And tech watchers know April 16th as Foursquare Day, named after the social media app.

On Foursquare Day, businesses and communities offer special discounts and free stuff to users who drop by and “check in” to Foursquare using their smartphones.

The place to be in New Hampshire for FourSquare Day is Portsmouth – in 2010 it was ranked the top Foursquare Day location in the world.

Brian DeKoning is director of social strategy for Raka Creative and a co-organizer of Portsmouth FourSquare Day. He explains to All Things Considered host Brady Carlson why the event seems to do unusually well for a city of Portsmouth's size.