What's up at SXSW?

Mar 15, 2012

Austin’s South by Southwest festival has turned over from movies and technology to music before drawing to a close this weekend. The annual event is a magnet for filmmakers, movie stars, internet execs, musical heavyweights, would-be rock stars and enough techies, coders and developers to give it the nickname of summer camp for geeks. Adam Jones is a kind of media-mashing guy himself. The digital content creator of the "Stay at Home Dad" web series has also done commercial campaigns for Nascar, Axe, Verizon and other big brands. He just came back from Austin yesterday, and is here with his takeaway of SXSW Interactive. 

One of Adam's Axe spots: