Play Live Radio
Next Up:
Available On Air Stations
Get 2 limited-edition podcast mugs when you make a sustaining gift of $8 or more per month today!
0000017a-15d9-d736-a57f-17ff8cd30001A blog featuring the work and work life of NHPR's interns and fellows.

How Low Are Market Basket Prices, Really?

Loyal Market Basket customers will often say it's the low prices that keep them coming back. The chain has long been associated with bargain prices on brand-name items, and that was before former CEO Arthur T. Demoulas chose to give customers 4 percent off their entire purchase this year. 

But just how much cheaper is Market Basket, when compared with Hannaford and Shaw's?

I visited all three stores in Concord on Wednesday to do a price comparison on a few shopping staples. Based on that, Shaw's was definitely more expensive than both Hannaford and Market Basket. However, many products are prices equally at Hannaford and Market Basket.

Below is a chart that represents how three identical shopping carts would add up at each of the three stores: Shaw's, Hannaford and Market Basket.

Credit Halina Loft, NHPR News


Almost across the board, Shaw's prices are highest: Breyers ice cream costs double at Shaw's than it does at Market Basket. However, Hannaford proves to match Market Basket prices in many instances, as it does for Eggo waffles and orange juice. Sometimes, Hannaford is even the cheapest option: Snyder's Bacon Chedder Pretzels, for example, are a real bargain at $3.29.

However, in the end Market Basket comes in first place, with a total price tag of $37.34.

Factor in the 4 percent discount, and it brings the total down to $35.85.

You make NHPR possible.

NHPR is nonprofit and independent. We rely on readers like you to support the local, national, and international coverage on this website. Your support makes this news available to everyone.

Give today. A monthly donation of $5 makes a real difference.