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Emotions And Evidence: Why Pro-Vaccine Pushes May Backfire With Skeptics

Public health officials have a problem. They want more parents to get their kids vaccinated, because there's been a resurgence of dangerous diseases as vaccination rates have dropped.

But new research suggests trying to explain the benefits of vaccinations - or the risks of going without them - to vaccine skeptics may make those individuals less likely to get their kids vaccinated.

To explain why, we turn to David Brooks, who writes the weekly GraniteGeek science column for the Nashua Telegraph and GraniteGeek.org.

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