The annual Laconia Motorcycle Week kicks off Saturday.
The event's executive director Charlie St. Clair says it typically brings in hundreds of thousands of riders to the Granite State.
"Our best year was in 2004. We had 430,000 people that year, but everything's weather dependent, of course," he said.
While the Lakes Region is seen as bike week central, he says it’s become a statewide event.
"We've got tour going up into the White Mountains," he said. "Of course, the Mount Washington Valley gets really involved in motorcycle week in the North Conway area and Mt. Washington itself."
The event runs through June 21.