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Modest Fashion on Instagram

@bollywoodstylefile via Instagram

Dolce and Gabbana, the Italian fashion house known for underwear-inspired lace and satin dresses and clingy silhouettes, recently unveiled a new line of luxury hijabs and abayas for Muslim women. Smart move if you follow Fortune magazine’s prediction that Muslim consumers will spend an estimated $484 billion on clothing and footwear by 2019. So, is Dolce and Gabbana’s new line a bold move toward inclusion? Or a calculated play for profits?

To shed some light on the matter, we spoke with Alia Khan, Chairwoman of the Islamic Fashion and Design Counsel. She says that D&G's new collection is a very good thing - and a wise move for the brand. 

"If they see that this is a market with a huge opportunity for them, I applaud them. You know, they took that step and perhaps they would see themselves as someone that took a little bit of a risk."

The new campaigns may also help combat stereotypes in the US. Khan points out that Muslim woman are "very powerful consumers" and the more they are represented in the mainstream market, the easier it will be for people to "[to step] into reality and [get] out of their television sets" where women in hijabs are rarely presented as three dimensional. 

"This consumer knows what they want and they don't compromise very easily because they've taken to this way of life not as a passing fancy or a fad or a trend, it's really for a higher purpose...that does not mean to them that they forgo looking great."

Even though luxury brands are still finding their footing in the world of modest fashion, bloggers and fashionistas have taken matters into their own hands. We jumped into the world of modest fashion on Instagram and here are some of our favorites. 

Haute Hijab
A photo posted by Haute Hijab (@hautehijab) on Dec 13, 2015 at 11:10am PST

The Melt Away Scarf as seen on former 'It Girl' Ruma @amurvruma is back and part of today's new collection of prints! See what else is new: www.hautehijab.com #NewCollectionTuesday #HHSpottedClub #HauteHijabItGirl A photo posted by Haute Hijab (@hautehijab) on Dec 8, 2015 at 4:30am PST

Hijab Fashion

@jhnrhq @jhnrhq @jhnrhq #HFupclose A photo posted by Hijab Fashion (@hijabfashion) on Dec 27, 2015 at 11:39am PST

@eatsleepbefancy @eatsleepbefancy @eatsleepbefancy #hijabfashion A photo posted by Hijab Fashion (@hijabfashion) on Dec 11, 2015 at 7:49pm PST

Chic Hijab

@tugba.xkay #chichijab A photo posted by CHIC HIJAB (@chichijab) on Jan 8, 2016 at 1:28pm PST

@knzazmi #chichijab A photo posted by CHIC HIJAB (@chichijab) on Jan 6, 2016 at 11:41am PST

Ascia AKF

Today in white. Tap for details! #WearRegional A photo posted by Ascia AKF (@ascia_akf) on Nov 25, 2015 at 11:02am PST

A little something from Milan Fashion Week wearing an @aignermunich bag & @june18fashion jumpsuit. A photo posted by Ascia AKF (@ascia_akf) on Sep 29, 2015 at 12:50am PDT


A photo posted by D I N A T O K I O (@dinatokio) on Sep 30, 2015 at 4:14am PDT

A photo posted by D I N A T O K I O (@dinatokio) on Sep 6, 2015 at 3:22am PDT

Ruba Zai

A photo posted by RUBA ZAI (@hijabhills) on Dec 31, 2015 at 11:20am PST

A photo posted by RUBA ZAI (@hijabhills) on Aug 23, 2015 at 10:14am PDT

This list is far from comprehensive, so let us know if we've missed any of your favorites! 

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