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0000017a-15d9-d736-a57f-17ff8dbd0003Good Gig is Word of Mouth's series of conversations with people who've landed their dream jobs. Spanning the country and all manner of fields, Good Gig looks inside the lives of people who love what they do, through and through.

Good Gig: Denim Historian Tracey Panek

Photo: Levi Strauss & Co. Archives

The Levi Strauss & Co. is an American icon dating back to the gold rush days in California. Today's Good Gig is Tracey Panek, denim historian for Levi Strauss.

Credit Levi Strauss & Co. Archives
Levi Strauss & Co. prior to the great earthquake and fire of 1906.

Today would have been the 186th birthday of Levi Strauss, born Loeb Strauss in Bavaria. He came to the US to find his fortune, and made his mark on fashion and history when he patented the now iconic Levi's jeans.

Credit Levi Strauss & Co. Archives

Tracey told us about Levi Strauss and Co.’s New Hampshire connection:

Credit Levi Strauss & Co. Archives
Counter card from 1942.

As denim historian, Tracey looks after a vast collection of denim and historical records at Levi’s headquarters, but she also receives used denim from faithful Levi’s owners and collects their fascinating stories:

Credit Levi Strauss & Co. Archives
Tracey with the rodeo rider's well worn trucker jacket.

You can read more about Levi Strauss in an article Tracey wrote in honor of his birthday: Lessons from a 186-year-old Businessman, Innovator and Philanthropist 

Tracey went mining for historic denim, read about it here.

The full story behind the rodeo rider and his jacket can be found here.

Have you got a good gig? We’re looking for guests for our Good Gig series, so if you love your job, we want to know about it, especially if it’s a gig few people do or think of as “work”.

You can go to our Facebook page and tell us about what you do, or send a brief email to and put “Good Gig” in the subject line.

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