WebHeader_Grove.png
Play Live Radio
Next Up:
0:00
0:00
Available On Air Stations
Support the news you rely on from NHPR and NPR with a gift today!
Word of Mouth

3.26.14: Novelist Ismael Beah & The Economics Of Satisfaction Guaranteed

ismael_beah.jpg
via indiebound.org
/

L.L. Bean, The North Face, Nordstrom and Land’s End all sell apparel, but they have another thing in common: they guarantee their merchandise for life. But is that really a shrewd business move? Today on Word of Mouth, the pros and cons of the lifetime guarantee.  Plus, Producer Zach Nugent interviews a few people who have tested that policy, and talks to one company’s PR rep about the fine print of their policy.

Also today, child-soldier-turned novelist Ishmael Beah talks about rebuilding lives, communities, and trust after a brutal war.

Listen to the full show and click Read more for individual segments.

Ismael Beah - Radiance of Tomorrow

WOM03262014A.mp3
Ismael Beah

Virginia Prescott: Listening Beneath the Noise

  • Virginia talks about her lifelong pursuit of careful listening. You can see Virginia's talk, live, at the Next Stage in Putney, Vermont on March 31st at 7:00pm. 
WOM03262014B.mp3
Virginia Prescott: Listening Beneath the Noise

The Economics Behind Satisfaction Guaranteed

  • Most retail return policies have a healthy dose of fine print, but a few brands will always take back their products, no questions asked. From a business perspective, does it make sense? Robert Klara is an author and staff writer for Adweek where he wrote about "15 Purchases That May Outlive You." He also has a list of the brands that offer Lifetime Guarantees.
WOM03262014C.mp3
Robert Klara: Satisfaction Guaranteed

What's Your Policy On Returning Items ?

  • Producer Zach Nugent asked a few people about their experience returning items and even talked to a renowned New England brand about their Satisfaction Guaranteed policy.  
WOM03262014D.mp3
What's your return policy?

You make NHPR possible.

NHPR is nonprofit and independent. We rely on readers like you to support the local, national, and international coverage on this website. Your support makes this news available to everyone.

Give today. A monthly donation of $5 makes a real difference.