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Parsing Political Advertising

University of Denver via Flickr Creative Commons

The ads are constant, the sums are staggering.  In the presidential race, spending has crossed the half-billion dollar mark.  State races meanwhile have seen an influx of big money from outside groups. The ads have ranged from tough to downright zany, even with zombies making an appearance. We look at the latest commercials and whether they’re effective.

Guests: 

John Carroll: assistant professor of mass communication at Boston University with a background in advertising and media. His blog isCampaign Outsider.

Christopher Galdieri: assistant professor of politicsat St. Anselm College who specializes in presidential races.

Jonathan Van Fleet: managing editor for content at the Telegraph of Nashua and member of the PolitiFact New Hampshire web site.

Laura is well known in New Hampshire for her in-depth coverage of important issues and is widely regarded for her interviews with presidential hopefuls. Laura is a graduate of Keene High School in New Hampshire. Prior to hosting The Exchange, Laura worked in public radio in Washington, D.C. as a local reporter and announcer for WAMU and as a newscaster for NPR. Before her radio career, she was a researcher for USA Today's "Money" section, and a research assistant at the Institute for International Economics. Laura occasionally guest hosts national programs such as The Diane Rehm Show and Here and Now. In 2007 Laura was named New Hampshire Broadcaster of the Year by the New Hampshire Association of Broadcasters.
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