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The Exchange

Parsing Political Advertising

University of Denver via Flickr Creative Commons

The ads are constant, the sums are staggering.  In the presidential race, spending has crossed the half-billion dollar mark.  State races meanwhile have seen an influx of big money from outside groups. The ads have ranged from tough to downright zany, even with zombies making an appearance. We look at the latest commercials and whether they’re effective.


John Carroll: assistant professor of mass communication at Boston University with a background in advertising and media. His blog is Campaign Outsider.

Christopher Galdieri: assistant professor of politics at St. Anselm College who specializes in presidential races.

Jonathan Van Fleet: managing editor for content at the Telegraph of Nashua and member of the PolitiFact New Hampshire web site.