Reminding people that you don’t have to play by anyone’s rules to opt to go outside, EMS invites campers to join its first annual #OptALittleOutside Black Friday Campout. The evening spent in the fresh air and under the stars takes place on Fri., Nov. 24 from 6:00 p.m. EST until Sat., Nov. 25 at 6:00 a.m. EST at the EMS West Lebanon store parking lot, located at 8 Glen Rd, West Lebanon, NH 03784.

Campers will enjoy live music and entertainment, food trucks, games and interactive activities, a climbing wall and chances to win EMS gear and apparel — including a chance to win EMS gear and apparel for life. Plus, the first 20 groups of campers who arrive and stay the full night will receive a full EMS overnight set-up to keep, valued at over $1,200. All onsite campers will be granted three exclusive hours of early access to the EMS West Lebanon store on Sat., Nov. 25 — from 6:00 a.m. until 9:00 a.m. — and an additional 10% off all EMS gear, including the all new ‘67 product line.

There is no cost to participate, however all campers must register in advance at www.ems.com/campout.