In 2006, Wells Fargo became the first bank to offer one-on-one psychological consults to wealthy customers. Unlike the counseling offered for debt-ridden, financially insecure Americans, Wells Fargo’s therapists were there to address emotional issues associated with having a huge portfolio. The service is becoming an industry standard for banks and brokerage firms. I caught up with Erika Eichelberger, a freelance writer and editorial intern at Mother Jones, who wrote about this unique service for high-rollers.
Wealth Therapy for the .01 Percent
