Why We Love Tiny Packages Of Treats

May 8, 2013

Credit elmachuca via Flickr Creative Commons

You know those individually wrapped chocolates that you find in office candy jars and Halloween sacks ?  Turns out, the troublesome need to unwrap chocolates makes them hard to eat in certain settings, like the car, which is why some years back, Hershey released Reese’s Minis, small, resealable bags of candy designed to be snarfed on the go.

As food companies continue to experiment with new packaging, emerging studies reveal how much package size influences our eating habits. In a country troubled by overeating and obesity, deciphering selective packaging could be an essential tool in the war against weight. Sarah Nassauer reports on retail and consumer trends for the Wall Street Journal, and wrote about the psychology of food packaging.