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Executive Council approves spending $900,000 more on COVID vaccine PSAs

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Dan Tuohy
A group of Executive Councilors at a meeting in November.

Update: The Executive Council has just voted to pass the PSA contract by 4-1 vote. Councilor Gatsas was the lone no vote. He did not participate in the discussion or indicate why he opposed it.

State health officials are seeking approval to spend another $900,000 on a COVID vaccine PSA campaign to run through March.

If approved by New Hampshire’s executive council, New Hampshire will have spent more than $2 million dollars – all federal money – to boost vaccine uptake via TV and radio ads, billboards, and social media, all produced by Manchester media firm, GYK Antler.

The $900,000 going before the council would, according to the state, “enhance a public service campaign to New Hampshire residents about the safety and efficacy of the COVID-19 vaccine,”

For months, New Hampshire’s rate of vaccination has lagged behind every other state in the region.

If approved by the council, the contract change would mark the second extension of a no-bid contract with GYK Antler first awarded by the Sununu administration without the approval of the Executive Council during last year’s state of emergency.

GYK Antler did not return a call for comment.