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Word of Mouth

Rethink 2014: The Psychology of Scarcity

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Sara Plourde
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Scarcity is a kind of great equalizer. Whether it be less sleep, security, time, food, money or whatever a person needs, scarcity hijacks the mind, diminishes intelligence, and lowers resistance to temptation. Eldar Shafir, Professor of Psychology and Public Affairs at Princeton set out to find evidence for what happens to our minds when we have too little – and how scarcity shapes our choices and behaviors.  He's coauthor of the new book is Scarcity: Why Having Too Little Means So Much.

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