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Word of Mouth

News Reporters: Tear Down this Wall!

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Photo by igorschwarzmann, courtesy of Flickr Creative Commons
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Traditional news organizations pride themselves for upholding clear divisions between their business and editorial operations. The partition is often reflected in the floor plans and culture of print and broadcast facilities, and preserved with a piety rarely seen in the skeptical journalist crowd. That attitude may be precisely why the news industry is in trouble, writes Dorian Benkoil. Dorian is editorial director at teemingmedia.com, a regular Word of Mouth guest and a frequent contributor to PBS’s Media Shift, where he stirred up a storm by suggesting that those who make the product could benefit the bottom line by understanding how it is sold.

To see reaction to Dorian's remarks, see "Why is PBS Telling Us That Profit is Journalism's Friend?"