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Series Website: shiftingthebalance.nhpr.orgShifting the Balance is a station-wide series focused on the positive impact environmental and policy changes can have on the fight against obesity in schools, workplaces, and communities. While so much of the national conversation about obesity focuses on the effect of personal choice, NHPR’s reporters and producers are examining what happens when the choices themselves are changed. Shifting the Balance will present stories of how personal habits, including exercise and consumption, can be improved when even simple changes are made to an individual’s environment, including infrastructure, available food, and the support of leaders and innovators across the culture.

Obesity Game-Changer

A BETTER FOR YOU FOODS SteFou_0.jpg
Photo credit SteFou, courtesy of Flickr Creative Commons

Today’s report from the USDA’s economic research service upends the notion that healthy food options are more expensive for consumers than sweet and fatty junk-foods. The report points out that price depends on how you measure it. When factored by calorie, a chocolate doughnut will often cost more than a tomato.

Price is the chief concern of Hank Cardello

The former Coca-Cola and General Mills executive is now director of the Obesity Solutions Initiative. He recently authored a report which quantifies his argument to the food industry: producing healthier foods would lead them to greater profits. As part of our series, Shifting the Balance, we asked Hank to make his case for what he thinks could be a game-changer in solving America’s obesity epidemic.