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Fig Growers Hope Fresh Figs Will Help Revive The Industry

Over the last couple years, demand for fresh figs has increased due to marketing from the fig industry. (Ezra David Romero/Valley Public Radio)
Over the last couple years, demand for fresh figs has increased due to marketing from the fig industry. (Ezra David Romero/Valley Public Radio)

California’s fig industry has undergone some big changes, but after years of struggles, some growers hope that new food trends might provide a turnaround – if the drought doesn’t cause them more problems. Valley Public Radio’s Ezra David Romero reports on how the fig industry is working to keep its product relevant.

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