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What's In A Name? Plenty Of Ways To Make A Mistake

When Arizona State University graduates hear their names announced, they have Peter Lafford to thank. It's his job to ensure students' names are pronounced correctly — and it's not always an easy task.

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As supervising editor for Arts and Culture at NPR based at NPR West in Culver City, Ted Robbins plans coverage across NPR shows and online, focusing on TV at a time when there's never been so much content. He thinks "arts and culture" encompasses a lot of human creativity — from traditional museum offerings to popular culture, and out-of-the-way people and events.

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