NASA's Back in the Game

Aug 24, 2012

Thanks to the popularity of the Mars rover, Curiosity, NASA is back in the public eye for something other than budget cuts or program terminations. The excitement and pride felt by many Americans over the rover’s successful landing, has NASA exploring ways to capitalize and build on this wave of public interest. Susan Waldman, a Washington Post business columnist, and co-founder of ZilYen, branding and marketing communication, gives her thoughts on NASA’s branding strategies.

We also spoke with Lee Billings, a freelance science writer and guru of planetary science, for an update on Curiosity's mission. 

Curiosity's landing: