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Tourism is New Hampshire’s second-largest industry–if you combine the state’s smart manufacturing and high technology sectors (SMHT). It’s also a clear point of intersection between government and industry, with the state maintaining a number of parks, campgrounds, and historical sites, and nearby businesses in turn catering to visitors’ needs. Given this close relationship, the state provides funding to market New Hampshire to potential tourists. Some of the heaviest marketing efforts are concentrated in Boston, Philadelphia and New York City. Canadian tourists, especially Quebeçois, also make up a sizable number of New Hampshire’s visitors. From the business perspective, “tourism” is a broad term. It encompasses hotels, resorts, restaurants, retail, and arts and entertainment, among other things. So while statewide reports may indicate overall restaurant or retail sales are up or down, the story might be very different in New Hampshire’s main tourism communities. For these places, weather, gas prices, currency exchange rates, and whether they draw visitors for outdoor activities, site-seeing, or shopping could all be factors.Summary provided by StateImpact NH

New Hampshire Tourism Officials Predict Booming Weekend

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J. Stephen Conn
/
Flickr / Creative Commons

 

New Hampshire tourism officials are expecting a significant increase in the number of visitors over Labor Day weekend.

The official state forecast produced by the Institute for New Hampshire Studies projects close to 590,000 people coming through the state over the three day weekend.

Those visitors are expected to spend $84 million dollars. Both figures would represent increases of 5 percent over 2014 numbers.

Victoria Cimino, who directs the state Division of Travel and Tourism, says there’s a lot working in the state’s favor this year. “We’ve got growth in consumer spending, low gas prices and a great weather forecast," Cimino says. 

Analysts say gas prices in particular have been a boon to summer tourism, with prices about a dollar per gallon lower than a year ago.

Labor Day marks the traditional close to the summer tourist season, and is usually New Hampshire’s second busiest travel weekend of the year. 

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