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All Things Considered

Can Utilities 'Nudge' Consumers To Use Less Electricity?

Public Service of New Hampshire is an energy utility – but it’s about to try an experiment in psychology, which it hopes might prompt consumers to use less electricity.

It's known as "nudging," and to explain how it works we turn to David Brooks, who writes the weekly GraniteGeek science column for the Nashua Telegraph and GraniteGeek.org.

Is your utility "nudging" you to use less electricity? Share your experience through NHPR's Public Insight Network.

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