WebHeader_Grove.jpg
Play Live Radio
Next Up:
0:00
0:00
Available On Air Stations
Support NHPR with your tax-deductible year-end gift today!

Starbucks Joins Other Companies In Changing Its Rewards Program

A Starbucks coffee cup and beans are seen in this photo taken August 12, 2009 in Washington, DC.  (Paul J. Richards/AFP/Getty Images)
A Starbucks coffee cup and beans are seen in this photo taken August 12, 2009 in Washington, DC. (Paul J. Richards/AFP/Getty Images)

Starting today, Starbucks is making some changes to its rewards program. Customers will now receive stars based on how much money they spend, instead of how often they visit. Social media is already buzzing over the changes. Here & Now‘s Jeremy Hobson talks with Jason Bellini of the Wall Street Journal about what Starbucks gets out of its reward program, and how rewards in other industries are changing.

Guest

Copyright 2021 NPR. To see more, visit https://www.npr.org.