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Finding The Next Generation Of Donors

It’s a topic of conversation in the fine arts world: loyal patrons who are supporting long-established groups are getting older. So how do these organizations attract and keep a younger audience to ensure the arts will be around?

From the Here & Now Contributors Network, Amy Bishop of Houston Public Media reports on how the city’s groups are planning for their futures — now.

Reporter

Copyright 2021 NPR. To see more, visit https://www.npr.org.

The crowd at MFAH Mixed Media in March 2015. (Cameron Bertuzzi/MFAH)
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The crowd at MFAH Mixed Media in March 2015. (Cameron Bertuzzi/MFAH)