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Word of Mouth

Good Things Come To Those Who Wait...In Lines

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TheQ! via Flickr Creative Commons
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Long lines are a part life for most of us…at the DMV, grocery store, post office… we line up by choice for some things…maybe you’ve heard of people queuing up for hours outside the New York City bakery that sells the “Cronut” – an apparently delicious cross between a croissant and doughnut.  Francesca Gino wrote about new research suggesting that one reason we’re willing to wait in long lines for midnight movies, the latest smartphone, or bizarre baked delicacies is because they help us learn more about ourselves.  Francesca is a behavioral scientist and associate professor at Harvard Business School. She wrote about the psychology of waiting in line for Fast Company, and joins us now on the line.

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