Play Live Radio
Next Up:
0:00
0:00
0:00 0:00
Available On Air Stations
Donate today to support the journalism you rely on!

High-End London Restaurant Tries New, Dynamic Approach To Pricing

Bob Bob Ricard in Soho, London. (Ewan Munro via Wikimedia Commons)
Bob Bob Ricard in Soho, London. (Ewan Munro via Wikimedia Commons)

The luxury restaurant Bob Bob Ricard (@bobbobricard) in London has adopted dynamic pricing, charging less during off-peak hours.

Here & Now‘s Jeremy Hobson talks with Leonid Shutov, founder and owner of Bob Bob Ricard, about how the pricing is affecting business.

Copyright 2021 NPR. To see more, visit https://www.npr.org.

You make NHPR possible.

NHPR is nonprofit and independent. We rely on readers like you to support the local, national, and international coverage on this website. Your support makes this news available to everyone.

Give today. A monthly donation of $5 makes a real difference.