Tagged: advertising

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Word of Mouth
12:52 pm
Wed February 27, 2013

The Human Science Behind Consumer Behavior

Credit Endless Simmer via Flickr Creative Commons


Anthropology translates literally to the “science of humanity." We tend to think of it as a field that seeks to answer the big questions about what makes us human. A number of consultant anthopologists are seeking to answer queries that appear somewhat less profound. For example, consulting firms like ReD Associates use field research and ethnography to figure out (among other things) how people are drinking Absolut vodka at house parties.  Their services offer corporate clients a deeper understanding of consumer behavior through these anthropological methods, which presents a challenge to a traditionally academic arena with its own code of ethics and standards.


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Word of Mouth
10:00 pm
Fri September 21, 2012

Word of Mouth 09.22.2012

Part 1: Big Fundraiser Flame-Out, Circa 1884

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Word of Mouth
10:50 am
Mon September 10, 2012

Your TV is Talking to YOU. Yes, YOU.

Credit hmdavid via Flickr Creative Commons

Personalized, addressable ads are finally hitting our televisions. Ad Age's Brian Steinberg explains how they're doing something that seems a little too Minority Report to be true.

And, some feedback about a listener about our coverage of the non-coverage of the Paralympics.

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Law
3:38 am
Tue April 10, 2012

Federal Court To Weigh Graphic Cigarette Labels

Credit AP
This image provided by the U.S. Food and Drug Administration shows one of nine new warning labels it wants cigarette makers to use. Tobacco companies have sued, claiming the mandate is unconstitutional.

The question of how far the government can go in forcing a business — in this case cigarette makers — to warn consumers about its product is before a federal appeals court in Washington, D.C., on Tuesday.

The Food and Drug Administration wants large, graphic warning labels to scare smokers, but tobacco companies say that violates their right to free speech.

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Governing
3:31 am
Thu April 5, 2012

Boycotts Hitting Group Behind 'Stand Your Ground'

Credit Julie Fletcher / AP
Selina Gray of Sanford, Fla., shows her sign at a rally protesting the death of Trayvon Martin, the unarmed teen shot by a neighborhood watch volunteer. Authorities have cited the state's "stand your ground" law as a reason charges have not been filed in Martin's death.

Two of America's best-known companies, Coca-Cola and PepsiCo, have dropped their memberships in the American Legislative Exchange Council, a low-profile conservative organization behind the national proliferation of "stand your ground" gun laws.

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Word of Mouth - Segment
11:31 am
Tue March 20, 2012

When Gay TV Goes Straight

In the 1990’s, Brini Maxwell became a household name…at least in Manhattan, where the show dominated public access cable airwaves. The character was the alter ego of actor Ben Sander, a prototypical, pre-feminist, 1960’s homemaker…in drag. If Brini was emblematic of the gay counterculture media at the end of the twentieth century, 2003 brought a whole new brand of gay TV to the air…

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Word of Mouth - Segment
12:44 pm
Mon March 5, 2012

Shameless Self-Promotion

Credit Photo by kowitz, courtesy of Flickr Creative Commons

As the journalism world continues to grow and change, media companies are constantly brainstorming ways to find the next best revenue stream, while still trying to maintain integrity.  Some experts say journalists could help the cause by building their own personal brand outside of the institutions they work for.  It’s a concept that has caused lots of discussion, and some controversy, among journalists across the internet.  Owen Youngman is a journalism professor at the Medill School at Northwestern University who teaches and

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Pop Culture
2:55 pm
Fri February 3, 2012

3 Hidden Themes Of This Year's Super Bowl Ads

Credit CareerBuilders.com / AP
Many of this year's Super Bowl ads, like this one from CareerBuilders.com, play off our affection for animals.

Originally published on Fri February 3, 2012 1:53 pm

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