Word of Mouth - Segment
Thu February 2, 2012
#Superbowl ads for those other screens
Here’s something else you’re bound to hear somebody say before kickoff on Sunday,“I don’t really watch football, but I like the ads and maybe the halftime show.” With bazillions of viewers watching "sans Tevo,” advertisers pull out all the stops for the big game, rolling out their most creative, edgy, and, hopefully, memorable campaigns. This year though, Superbowl advertisers are adding a new offensive move to their playbooks – digital integration. Here to tell us more is Sean Owen, CEO of the marketing and ad agency Wedu.