There’s been a lot of fuss made in recent years over the increasing “gamification” of everyday life – that is, the use of game mechanics in unusual settings like personal fitness, or in schools – where the incentive to get points or awards might have more motivational power than getting good grades, or dropping a dress size. In the workplace, companies like Cold Stone Creamery and the Miller Brewing have starting using video games to train fresh hires – and a recent study by the University of Coloradofound that employees trained using video games did their jobs better, and retained information longer than those who were instructed by more conventional methods. One company thinks video games can play a role in businesses even earlier – before an employee has even been hired.