Word of Mouth - Segment
Wed December 7, 2011
Car makers have a long standing tradition of keeping their forthcoming models under tight wraps, sometimes going to extreme lengths to disguise new cars even as they’re being road tested. But of course, wherever there’s a secret to be uncovered, there are spies trying to get a look under the hood… Photographers who will do just about anything to capture a clear picture of a car before it’s being manufactured. Here to uncover the details of the business behind Auto-Paparazzi (and tell us whether anyone actually gets a Lexus for Christmas) is Jamie Page Deaton, Managing Editor of U.S. news and World Report’s Best Car Rankings.
Bloomberg Businessweek's "How New Car Models End Up Unmasked"
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