Advertising

Watching the Super Bowl ads every year has become not only a parlor game but an annual checkup of the national zeitgeist. Research shows that more than half of those tuning in want to see the commercials as much as — or even more than — the game itself.

Here’s something else you’re bound to hear somebody say before kickoff on Sunday,“I don’t really watch football, but I like the ads and maybe the halftime…

Independent producer John Lynch explores the increasing role of big-budget advertising in seducing the 30-something gamer generation to support the…