Consider this list of names for hamburgers that are now, or have been, on the market: Thickburger, Whopper, Big Mac, Big Boy, Chubby Boy, Beefy Boy, Super Boy.
Notice a pattern there?
Writer Carol J. Adams does. This list comes from her book Burger, published last month. As the hamburger business gradually grew over time, Adams explains, so did the size of the hamburger — and the gender associations.