Series: Shifting the Balance
Thu May 17, 2012
Today’s report from the USDA’s economic research service upends the notion that healthy food options are more expensive for consumers than sweet and fatty junk-foods. The report points out that price depends on how you measure it. When factored by calorie, a chocolate doughnut will often cost more than a tomato.
Price is the chief concern of Hank Cardello.
The former Coca-Cola and General Mills executive is now director of the Obesity Solutions Initiative. He recently authored a report which quantifies his argument to the food industry: producing healthier foods would lead them to greater profits. As part of our series, Shifting the Balance, we asked Hank to make his case for what he thinks could be a game-changer in solving America’s obesity epidemic.