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Hello-Flo Is Not As Revolutionary As We Think

The advertising industry has made a bundle pitching feminine hygiene products, but even that expression, “feminine hygiene products,” illustrates how ads for tampons and pads avoid addressing what they are actually used for. But maybe you’ve seen the viral video that bucks the tradition of menstruation stigmatization…no blue liquid, no white tennis outfits, just a sassy twelve year-old girl, telling it like it is...

The ad for tampon delivery services Hello-Flo has been heralded as groundbreaking and “super feminist” by numerous blogs and social media types. Emily Shire doesn’t agree with that assessment and she spoke with us to explain why.

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