William Gibson: Tactical Fashion, Failing at Mocking Apple, and Personal Brands

Jul 11, 2011

William Gibson is the best-selling author of Neuromancer and nine other visionary novels, along with several short stories and screenplays. He is also a futurist who described the look and function of the information age long before internet and video game culture became dominant. Gibson also predicted the global ascent and eventual collapse of a financial market built on illusion, and envisioned the rise of reality television.

When a man has gotten it right so often, we pay attention. Gibson's latest novel is Zero History is the third in a trilogy of books that take place in something that looks pretty much like the present. It's just been released in paperback.