Robocall Revenge and the Hidden Branding in Campaign Signs

Jan 6, 2012

For those who revel in political swag and campaign catering, the New Hampshire primary is a perfect opportunity to socialize with like-minded supporters and bathe in the glow of national media.  But for many others, politics are a private affair – that is until you receive a pre-recorded via the home phone - usually, right around dinner time. Robocalls have been annoying potential voters since their inception, but not until recently have voters had a chance to annoy robocallers back.  Shaun Dakin is the CEO of – the name of which pretty much sums it up.  


New Hampshire is Ground Zero for presidential primary politics, which means that every four years, it’s becomes a fertile habitat for campaign signs along roads and highways. We’ve noticed some distinctive signage this campaign season, which made us wonder about the branding strategies behind them…what do signs tell us about a candidate? And what was design process of the current crop?

Word of Mouth senior producer Rebecca Lavoie called on a guy who knows a thing or two about campaigns. Patrick Griffin is a long-time GOP consultant, CEO of the ad agency Griffin, York and Krause, and a Senior Fellow at the New Hampshire Institute of Politics.