Officials: N.H. Could See Increase In Summer Tourism This Year

Jun 20, 2019

Lake Winnipesaukee is a popular destination for tourism in New Hampshire.
Credit Wikimedia Commons

Visitors are expected to flock to New Hampshire this summer.

The New Hampshire Department of Business and Economic Affairs says it is expecting to see a 2.7% increase in summer visitations and spending over 2018. As a result, the state is expecting to see about 3.6 billion overnight visitors and spending to reach $1.9 billion for the summer travel season.

As part of an event Tuesday to kick off the summer travel season, BEA Commissioner Taylor Caswell along with local tourism partners gathered in downtown Littleton. Along with announcing the summer forecast, the Portsmouth Herald reports they also unveiled their summer marketing campaign which aims to build on the "Live Free" brand. The department will focus its campaign on the New England market, including Maine, Connecticut and Massachusetts as well as Canada.