Obesity Game-Changer

May 17, 2012

Today’s report from the USDA’s economic research service upends the notion that healthy food options are more expensive for consumers than sweet and fatty junk-foods. The report points out that price depends on how you measure it. When factored by calorie, a chocolate doughnut will often cost more than a tomato.

Price is the chief concern of Hank Cardello

The former Coca-Cola and General Mills executive is now director of the Obesity Solutions Initiative. He recently authored a report which quantifies his argument to the food industry: producing healthier foods would lead them to greater profits. As part of our series, Shifting the Balance, we asked Hank to make his case for what he thinks could be a game-changer in solving America’s obesity epidemic.