New Hampshire is expecting a record number of visitors over Memorial Day weekend.
The state's official forecast projects more than 600,000 tourists and about $95 million dollars in spending over the holiday weekend.
Both figures are five percent higher than last year's totals. Victoria Cimino, director of the Division of Travel and Tourism Development, says the state should see that same kind of growth throughout the summer.
The reasons, she says, are straightforward: "There's always the very powerful trifecta of a strong economy, lower gas prices and sunshine."
Cimino says the state has also boosted its marketing efforts this year; it's running promotional ads in four of the areas from which New Hampshire's tourists come: Boston, New York, Montreal and Toronto.