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Mouse swagger???

(Photo by mrintech via Flickr Creative Commons)

Produced by Jonathan Lynch

If there are any certainties in marketing, it’s that men like beer and barbecued meat and women enjoy fruit-filled cups of pro-biotic-laden yogurt.

An unpublished studyat M.I.T. is poised to flip yogurt’s feminine branding on its head and might even change your perception of masculine foods entirely-- or at least change how you think about the virility of mice. Joining us to talk about the eyebrow raising link between yogurt and mouse machismo is Anna Kuchment, Editor at Scientific American.  

Virginia Prescott is the Gracie Award-winning host of Word of Mouth, Civics 101, The 10-Minute Writers Workshop podcasts, and the Writers on A New England Stage series on New Hampshire Public Radio. Prior to joining NHPR, she was editor, producer, and director for NPR programs On Point and Here & Now, and directed interactive media for New York Public Radio.
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