Mouse swagger???

Apr 25, 2012

Produced by Jonathan Lynch

If there are any certainties in marketing, it’s that men like beer and barbecued meat and women enjoy fruit-filled cups of pro-biotic-laden yogurt.

An unpublished study at M.I.T. is poised to flip yogurt’s feminine branding on its head and might even change your perception of masculine foods entirely-- or at least change how you think about the virility of mice. Joining us to talk about the eyebrow raising link between yogurt and mouse machismo is Anna Kuchment, Editor at Scientific American.