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Tourism is New Hampshire’s second-largest industry–if you combine the state’s smart manufacturing and high technology sectors (SMHT). It’s also a clear point of intersection between government and industry, with the state maintaining a number of parks, campgrounds, and historical sites, and nearby businesses in turn catering to visitors’ needs. Given this close relationship, the state provides funding to market New Hampshire to potential tourists. Some of the heaviest marketing efforts are concentrated in Boston, Philadelphia and New York City. Canadian tourists, especially Quebeçois, also make up a sizable number of New Hampshire’s visitors. From the business perspective, “tourism” is a broad term. It encompasses hotels, resorts, restaurants, retail, and arts and entertainment, among other things. So while statewide reports may indicate overall restaurant or retail sales are up or down, the story might be very different in New Hampshire’s main tourism communities. For these places, weather, gas prices, currency exchange rates, and whether they draw visitors for outdoor activities, site-seeing, or shopping could all be factors.Summary provided by StateImpact NH

Fall Visitors to N.H. Expected to Spend More Than $1.5 Billion

Dan Tuohy / NHPR
From apple-picking to foliage-viewing, fall is New Hampshire's second-biggest tourism season. Sunflowers at Applecrest Farm Orchards.

Visitors to New Hampshire are expected to spend more than $1.5 billion in the state this fall.

The New Hampshire Division of Travel and Tourism Development projects that more than 3 million out-of-state, overnight visitors will spend time in the state this fall season.

Fall is New Hampshire's second-largest travel season, behind summer.

Credit Dan Tuohy / NHPR
PYO time at orchards, like Applecrest in Hampton Falls, across N.H.

The division's fall marketing campaign highlights activities such as hiking, leaf peeping, agritourism, dining and shopping.

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