Behind The Scenes Of A Viral Video

If you search for marriage proposal on YouTube, you’ll get hundreds of over-the-top versions of popping the question, complete with song, dance, choreography, and lots of tears. Among the most popular is “Isaac’s Live Lip-Sync Proposal”—which has nearly 25-million views. What goes into making a viral proposal video? Turns out, a lot. Alexander Ward brings us this story.