The ad agency for Royal Caribbean chose a lively, catchy tune for a series of commercials for the cruise line, but it didn’t exactly match the wholesome, fun loving image they were trying to promote. On today’s show we’ll explore how the power of sound can make or break an experience.
Then, we’ll speak with the Israeli musician known as Kutiman, about crafting an album made entirely of unrelated sound samples from YouTube videos.
Listen to the full show.
Joel Beckerman is an award winning composer and producer for television and is founder of Man Made Music a company specializing in sonic branding. His book is called Sonic Boom: How Sound Transforms the Way We Think, Feel, and Buy.
Joel and his team have created an interactive experience to accompany the book. You can check it out at: thesonicboom.joelbeckerman.com.
We used a few sound samples in the interview which were provided by Joel and his company, including the AT&T Sonic Logo they created. The credit for that sound is AT&T Intellectual Property. You can listen to more of his company's sonic creations at Man Made Music.
We've also created a compilation of movie trailers that have been modified, using sound, to create disturbingly different movies. You can check that our here: Change the Sound, Change the Mood.
Producer Jonathan Mitchell, talks to Hollywood sound designer Steve Boeddeker about his process developing soundscapes for the 2001 horror film, From Hell, starring Johnny Depp as an opium addicted detective hot on the trail of Jack the Ripper.
You can listen to this story at prx.org.
Ophir Kutiel aka Kutiman, crafts musical works entirely from unrelated YouTube videos, the same way a DJ might pull samples from all sorts of different records. We talked to him about his process and about the reactions from the artists whose work he features. You can find more videos from Kutiman's project at this link, Thru You Too. One of the videos is featured below.