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Amazon Acquires Ring, Expanding Reach Into Home Security

Amazon acquired Ring, a video doorbell maker, on Tuesday, marking another foothold in the home security and surveillance business for the company.
Paul Sakuma
Amazon acquired Ring, a video doorbell maker, on Tuesday, marking another foothold in the home security and surveillance business for the company.

Amazon really wants to come over to your house. Or at least make it to the front door.

The Seattle-based tech giant announced Tuesday it's made another move into the home security and surveillance business, acquiring Ring, a smart-doorbell maker that streams audio and video to cellphones.

Neither company has released details about the deal but Reuters reported that it cost over $1 billion.

Amazon may have just officially put a ring on Ring, but the relationship between the two started through its Alexa Fund, which funnels money into companies that create new ways to integrate Amazon's voice technology into their products. In June, Ring announced they'd figured out how to connect select devices to work with Alexa on Echo Show and Fire TV.

Two months ago Amazon also snapped up Blink, another maker of Wi-Fi-connected security cameras that has recently ventured into the video doorbell industry, according to TechCrunch.

But Amazon is not just leaving it up to other companies to watch what's going on at your front door. In November, it debuted a new home security camera called Cloud Cam that comes with Amazon Key, an app that lets some Amazon Prime members grant service providers — including dog walkers, house cleaners and delivery companies — keyless entry into homes.

The Key app was supposed to be the online retailer's solution to widespread theft of delivery packages that online shoppers have been complaining about. Instead, GeekWire reported customers are creeped out by the technology, worrying that it might be vulnerable to hacking.

Just last week, ZDNet reported Amazon implemented a second fix to a bug that let intruders with fairly simple technology bypass the smart lock.

Still, at $119 the Cloud Cam is much cheaper than Amazon's leading competition, the $199 Google Nest Cam.

Copyright 2021 NPR. To see more, visit https://www.npr.org.

Vanessa Romo is a reporter for NPR's News Desk. She covers breaking news on a wide range of topics, weighing in daily on everything from immigration and the treatment of migrant children, to a war-crimes trial where a witness claimed he was the actual killer, to an alleged sex cult. She has also covered the occasional cat-clinging-to-the-hood-of-a-car story.

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