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Correction: Product Integration And Televison Advertising


And now a correction. Yesterday on the program, we said the use of a Taco Bell Crunchwrap and a container of Ben & Jerry's ice cream on the "Late Show" with Stephen Colbert was an example of paid product placement. Today representatives for both companies told us that was not the case. We regret the error. Transcript provided by NPR, Copyright NPR.

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